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Client Projects
March, 2017 – Douglas, Michigan City Hall After a Downtown Development Authority meeting last week, Tabitha Lohr was handed an envelope from the Douglas City Clerk.  Address to her, inside it was a typed and signed letter from Mary Whiteford, a Michigan State Representative.  A statement to congratulate Lohr on her recent contract signing with the City of Douglas Michigan, to work with the Downtown Development committee as their Promotions Director. ‘City planning director Lisa Imus, said she and Pat Lion, a member of both the DDA board and council, interviewed Lohr about the position. “Tabitha specializes in website design, social media development/analytics, advertising campaign management and event marketing,” said Imus. “She is energetic, goal-oriented and full of great ideas. “I have kept the DDA board apprised of our interviews and conversations with Tabitha, along with her résumé and portfolio, and received several contacts from board members who approve of her employment. “Pat and I are recommending that we bring her on as the promotions director for the DDA.  A six-month plan of what the DDA would like (Lohr) to focus on has been developed,” said Imus.” Between May 2015 and October 2016, Lohr earned certifications from the Fayette County Career & Technical Institute for designing effective websites, achieving top search engine positions, mastery of business fundamentals and writing effective web content. Lohr, who has owned Lohr Marketing since April 2011, has numerous clients all over the US & 1 in Canada. Some of Lohr’s tasks will be: 1) Maintain and keep up to date the DDA website, app and social media applications. 2) Create cohesive templates for future communications strategies. 3) Assist with marketing and planning events in downtown. 4) Welcome to Douglas Resource Guides (app/print/distribution). 5) Assist with current and new business promotions. 6) Assist with development of a new sponsorship campaign. 7) Verbal or written reports for monthly DDA meetings. tabitha_lohr_marketing_company
Quote from: http://www.thecommercialrecord.com/city-taps-lohr-for-dda/


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Client Projects

April 2, 2016. Let’s talk about priority

One thing I have truly mastered in the past year, is how to turn a negative into a positive. Believe me, it is harder than it seems. When it is 3AM and you’re on yet another court ordered custody visitation trip, in another rental car, with your 2 year old in the back seat; positive thoughts are the only thing that will keep you awake.  I have learned to be impressed by terrible results, blown away by the routes that the Universe has insisted I experience. You can ask yourself a million times, the inevitable “Why Me?!?” questions, but the truth is that you’ll never know until a later date. That feeling of being lost & clueless, is just hiding the fact that you are, in fact, exactly where you should be. So, let’s get to the point here. April 2, 2015 was both the best and worst day of my life. It’s the day I realized how terrible that title of “Single Mother” can feel when it is said out loud. I remember being hours from where our home use to be, watching my daughter play in the McDonalds playland, and thinking “Wow, it’s really just the two of us now.” It became real. There was a numbing ache in my chest & a headache from hell, from a lack of sleep and an insane amount of stress. How could I raise my baby in another state, with no vehicle, no job, no degree, and zero money? I remember laying in my parents spare room, at 4AM, watching her sleep on a twin mattress on the floor, next to our 1 suitcase of belongings that we shared.  I counted, 6 pair of underwear and 3 outfits.  Maybe my Mom would have some of my old clothes from High School in the basement? Lets hope. The mornings were almost as hard as the nights, drinking a gallon of coffee while writing out a to-do list for the day & applying for local healthcare jobs in our new town. I’m thankful my baby was too young to notice how tired and sad I was, though she did notice that I smiled whenever she looked my way. The to-do lists I wrote were broken into categories of priorities; what did we need to survive & be happy? We needed each other, her and I. I needed to find a way to work from home. I went back to square one, wrote out a list of what I was good at, what my goals were for school and work, and began to put together a plan to start my own marketing company.  Starting small, reaching out to old friends I knew in the automotive industry, I was desperate to get any promotional project I could. I knew enough to get the job done, learning more and more as time went on. I was passionate about getting my clients results & doing the best job I could on their projects. I enrolled in multiple online certification courses to learn how to better run a business, expand my knowledge of website development, and Google SEO. Slowly, the money and clients started to roll in. Networking is something I’ve always enjoyed, and learned to utilize what my peers had to offer, and what I had to offer them as well. August 2015 was my deadline for success. If I did not have a steady income by then, I would go back to applying for healthcare positions at the hospital. With no child support at all, I didn’t have a choice but to make this work somehow. And when I logged into my bank account that month, a motivating title came to mind, “Entrepenuer.” I had done it. Fast forward to today- April 2, 2016. I write this article from the happiest mindset I’ve ever felt. My company is a success, with doors opening to further my learning in other industries besides automotive. My daughter is happy & healthy, making friends with the neighbor kids next door and starting daycare. This day is very emotional, just to look back at all the terrible things that has happened in the last 12 months. But as I said, you need to look at these occurrences with an “impressed” mindset, and take the high road. Count your blessings, even if it is a single suitcase of belongings. Because one day you may be unpacking that suitcase in a home that you love, by simply getting out of bed each morning & drinking that gallon of coffee with a smile. 11Contact Tabitha Lohr today for a 1 on 1 consultation – Tabitha@lohrmarketing.com
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Client Projects
2015 ended strong, with record sales for Lohr Marketing & an overwhelming sense of experience and success.  But here we are in a new year, with new clients, and of course, all new projects. I wanted to briefly touch on some of the projects we are working on, as I know you may be able to utilize these same tactics in your own campaigns. zoey A very common issue I come across, is an automotive shop that is in dire need of an eCommerce store.  A way to sell their products online from their website, using a variety of payment options, and promote the brands that they have signed on to be dealers for.  TGA Performance from Colorado Springs, Colorado, signed on with us this month to take their shop to the next level and bring in that missing piece to the income puzzle, an online store.  TGA is currently setup on a Wix.com platform, which is alright for a very basic website, but would not work for what they wanted to achieve.  The decision was made after going over pricing and functionality, to switch to Zoey Commerce, a sub-company of Magento.  Magento costs tens of thousands of dollars to use their programming, so this is a cheaper option for the smaller companies.  Zoey comes with a hosting plan, unlimited products, bandwidth, storage, and an incredibly clean Admin panel to make setup a breeze.  I am working with their marketing coordinator to get the spreadsheets of the products they will be selling, getting things organized and ready to be uploaded.  TGA will be up and running, selling products, by the end of February.  Cost: Zoey Commerce is $80-$90/month.  GoDaddy: Domain, Email, Shared Calendar is about $70/2 Years. *If your budget is between $2000-$5000, this is a great option for you.  (Depending on your product lines.) When I was at the airport in Las Vegas, flying home after the SEMA Show 2015, I met Will Leaman while sitting in the terminal.  A benefit from talking to strangers, Will told me about his upcoming business launch of Rising Sun Legends, an automotive import company based out of Virginia, that specializes in Toyota Land Cruisers.  It was a new company, still in the idea stage, but we exchanged contact information for future partnership.  December rolled around, and Will reached out, ready to launch his online campaign, further than just using Ebay for sales.  I helped him purchase his domain name, SSL Certificate (Secure connection encryption) & hosting through GoDaddy, keeping billing in his name for simplicity.  The plan for his website was simple, create a template for his vehicle listings, using a modern & mobile responsive WordPress Theme that I would purchase and install for him.  The website would use a PayPal integration, so customers can put down payments on vehicles, similar to how Ebay would work after winning an auction.  This website will be complete by the end of February.  Cost: GoDaddy totaled to about $300. *If your budget is between $1500-3000, this is a simple option for you. NLA_LogoGareth Campbell, owner of Next Level Automotive & Garth Vader Motorsports, based out of Auburn, Washington, contacted me originally because he wanted to improve his search engine ranking.  After consult, we realized that a new website would be the best option for Gareth, knocking out multiple birds with one stone.  He was currently built on an “old school” HTML based template, which was outdated and difficult to update quickly.  Migrating to a WordPress platform, I installed his newly purchased, more modern theme & began rounding up all of his images and content to sort out a layout.  As you can imagine, it is tough to come up with enough content to fill in all the white space, so we will be combining both businesses onto one website.  It added some labor hours for me, but will look better in the end.  I will do a URL redirect, so a search for his motorsport team will direct users to his shop website. Cost: Approximately $1500-$2000. 2016-bg-mm-002Marc Miller is a professional driver – [Driver for Viper Exchange / Riley Motorsports (IMSA WeatherTech Series – GTD) & CJ Wilson Racing (IMSA Continental Tire Series – GS)] and had his website built on Joomla, a content management system (CMS) similar to WordPress.  The issue with Joomla is that if your version of their software becomes too old, your host could suspend your account because it is a security risk, which is exactly what happened to Marc.  So he came to Lohr Marketing, having us switch things over to the WordPress platform, and install a great looking “portfolio” type of theme.  With all the necessary social media plugins, and a new plugin I’m learning to love, called Embedly.  This program works similar to Facebook link & content sharing, all you need to do is put the link in your post, and Voila, its on your website looking great.  This feature will be great for Marc, since he is featured in many online publications for his racing, all he needs to do is paste the link to the article, and it will auto-generate.  Cost: Approximately $1500-$2000.  Timeline for completion, less than one month. There are so many programs available online to help your automotive based company generate income.  Whether you are a driver, shop, fabricator, or dealer, the sky is the limit; you just need to know your  options. Contact Tabitha Lohr today for a 1 on 1 consultation – Tabitha@lohrmarketing.com
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Client Projects, Rally & Racing

Chevy Sonic Debut: Piloto Racing takes it from problems to the podium

October 2nd & 3rd, 2015 The champagne was spraying and the Piloto Race team was all smiles as they savored the moment. Driver Ray Piloto and Co-Driver Brock Palmer debuted a brand new rally car, a 2014 Chevrolet Sonic RS. This was Palmers first time working with Ray Piloto and the two had a lot of new things to get used to. New car, new partnership, and a new event for Piloto. Piloto recounts the first moments in the car, “It was the third turn in and I hear Brock say, “holy sh@$!,” and then quickly return to calling the notes. I was a little confused until we finished the stage. He looked at me and said, “I wasn’t expecting this Sonic to be so fast!” I smiled to myself and knowing know what his comment meant. “Unfortunately the Sonic still has a few more tweaks to be 100%. The car lost boost due to some sensor that threw a code and shut off the turbo. The team lost a lot of time on Friday as they limped through the first four stages.” Ray added. Eager to get back on the horse, the team managed to zip tie a OBD2 Code reader to the roll bar in an attempt to clear codes on the fly as they barreled down the road at speeds that reached 110 mph. By stage five on Saturday, the team seemed to be getting faster. 16.2 seconds slower than the fastest 2wd car of first place driver, Ryan Millen. By stage six, their Chevy Sonic was only 4.2 seconds off of Millen’s time. When asked about how he felt about the last stage Piloto replied,”Everything is feeling great! Our M Factory Differential is gripping perfectly out of the corners, and the Sparco seats and harnesses are holding me tightly in place, which is imperative on these roads” American rally The team made a last minute decision to raise the car one inch in the front which left them no time to realign the car and giving it a sufficient amount of camber. By stage seven the front tires were wearing the outer edge quickly and the car was losing initial turn in grip. The team went wide and bent the driver’s side control arm losing valuable time. With only one more stage to go, the team was focused on bringing the car to the finish the race without losing to much time. The team was sitting in 3rd and knew that the 4th place car of Brad Morris was charging hard to make that last podium spot. Palmer recounts,” As we pulled into the last time control I was feeling the pressure. As we drove back to service the anticipation was killing me!” We kept checking RallyData.com but they weren’t updating it. Ray suggested checking the live text and sure enough, Morris had broken a drive shaft on the last stage! We were bummed for him, but ecstatic to be on the podium considering all of the circumstances!”  The team was surrounded by friends and competitors at the award ceremony, with everyone saying, ” Congratulations on a 3rd in the 2WD Class podium win!”       As the team headed back to the final time control, they talked about the weekend. How it began with so much frustration, from dealing with the boost issue and catching dust on the night stages, to the elation of getting on the podium and getting some competitive stage times. Piloto was extremely pleased with the suspension built in conjunction with Streetwise Motorsports. This suspension will soon be for sale to all Chevy Sonic owners through PilotoRacing.com in the coming weeks.   Next up for The team is the Seed 9 Rally in Jean, NV right outside of the world famous Las Vegas. Keep up with Ray Piloto and Brock Palmer at PilotoRacing.com IMG_9933 copyHiRes
 

Thank You To Our Sponsors: Piloto Racing Sparco Clutch Masters M Factory Pierce Motorsports Braid Wheels

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Client Projects
A common question I receive daily is, “Tabitha, what exactly do you do?” Though I do have my 30 second Elevator Speech nailed down pretty well, I’d much rather showcase my client projects first hand.  I’m very proud of what we do here at Lohr Marketing, and am definitely open to sharing the fun adventures we get to experience with our clients.  Here is a brief overview of what September was all about.  If you’d like more detailed information about these projects, or want to join our client base to utilize these same tools, feel free to contact us.

-September Overview

J’s Repair & Performance (Plainfield, IL) had reached out to me for consultation last spring, interested in a full WordPress website overhaul, SEO, and possibly Google Ad management.  After going back and forth with ideas & quotes, JRP officially signed on with us.  Savannah Ivanitski, our Google SEO mastermind, tackled JRP’s keyword research, as well as re-writing their current content to work better with search engine results.  After about 2 weeks of website development on my end, and plugging in Savannahs research, JRP’s website is now ranking top of the list for automotive shops with Google in the Chicago area. [huge_it_slider id=”3″]

TomSol Construction (Hanover Park, IL) was in need of a entirely new website platform.  They had been previously operating with Weebly Drag & Drop through iPage Hosting, which was very outdated & not mobile friendly.  TomSol was also ranking low with Google for residential construction searches, and in a big city like Chicago, that meant TomSol was missing out on major sales. I moved his current content over to a WordPress platform, and had Savannah work her magic with Google keywords & tags.  TomSol Construction is now being indexed by Google exactly how it should be, and is moving up the search engine ranks! automotive marketing I received an email from Eastern Electrical Systems, (Lebanon, PA) requesting a quote for their website updating, but they asked that we meet face to face to discuss details.  Though it was about a 4 hour drive, I hopped in a rental car & gladly came to their home to sign the contract.  I showed them examples of previous projects, and what theme their website would be built with. Once we handled business, they took me out to dinner to celebrate my birthday! I love the friendships that come along with helping them to grow their online presence! automotive marketing,automotive seo,racing promotion,racing marketing In August, Victoria Ellis, owner of the Womens International Automotive Society, asked me to be a Guest Speaker for her monthly webinar that would be held Sept 11.  The idea behind Victorias company is genuine, all she truly wants to do is to help educate women in the automotive industry, help them grow, promote, reach their goals; which is right up my alley! Though I’d never spoken to a group over a webcam before, I was so excited to share tips & tricks to hopefully inspire others on how to make their dreams happen. I discussed full online integration, meaning, what the main marketing tools are, how to set them up, and how to tie them all together to see RESULTS.  I gave away 2 free marketing consultations during the webinar too, so I called the winners the following week to brainstorm with them & help to spark their imagination! automotive marketing,automotive seo,racing promotion,racing marketing   These are just a few examples of the great month we had! Looking forward to October, with so many new clients & trips coming up, I can’t wait to continue to help these incredible companies! Also, my right hand woman, Savannah Ivanitski, will be graduating from college in the next couple weeks, SO proud of her! She is attending W.P. Carey School of Business at Arizona State University, with a degree in Business Communication! Awesome job, Savannah!
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