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April 2, 2016. Let’s talk about priorityOne thing I have truly mastered in the past year, is how to turn a negative into a positive. Believe me, it is harder than it seems. When it is 3AM and you’re on yet another court ordered custody visitation trip, in another rental car, with your 2 year old in the back seat; positive thoughts are the only thing that will keep you awake. I have learned to be impressed by terrible results, blown away by the routes that the Universe has insisted I experience. You can ask yourself a million times, the inevitable “Why Me?!?” questions, but the truth is that you’ll never know until a later date. That feeling of being lost & clueless, is just hiding the fact that you are, in fact, exactly where you should be. So, let’s get to the point here. April 2, 2015 was both the best and worst day of my life. It’s the day I realized how terrible that title of “Single Mother” can feel when it is said out loud. I remember being hours from where our home use to be, watching my daughter play in the McDonalds playland, and thinking “Wow, it’s really just the two of us now.” It became real. There was a numbing ache in my chest & a headache from hell, from a lack of sleep and an insane amount of stress. How could I raise my baby in another state, with no vehicle, no job, no degree, and zero money? I remember laying in my parents spare room, at 4AM, watching her sleep on a twin mattress on the floor, next to our 1 suitcase of belongings that we shared. I counted, 6 pair of underwear and 3 outfits. Maybe my Mom would have some of my old clothes from High School in the basement? Lets hope. The mornings were almost as hard as the nights, drinking a gallon of coffee while writing out a to-do list for the day & applying for local healthcare jobs in our new town. I’m thankful my baby was too young to notice how tired and sad I was, though she did notice that I smiled whenever she looked my way. The to-do lists I wrote were broken into categories of priorities; what did we need to survive & be happy? We needed each other, her and I. I needed to find a way to work from home. I went back to square one, wrote out a list of what I was good at, what my goals were for school and work, and began to put together a plan to start my own marketing company. Starting small, reaching out to old friends I knew in the automotive industry, I was desperate to get any promotional project I could. I knew enough to get the job done, learning more and more as time went on. I was passionate about getting my clients results & doing the best job I could on their projects. I enrolled in multiple online certification courses to learn how to better run a business, expand my knowledge of website development, and Google SEO. Slowly, the money and clients started to roll in. Networking is something I’ve always enjoyed, and learned to utilize what my peers had to offer, and what I had to offer them as well. August 2015 was my deadline for success. If I did not have a steady income by then, I would go back to applying for healthcare positions at the hospital. With no child support at all, I didn’t have a choice but to make this work somehow. And when I logged into my bank account that month, a motivating title came to mind, “Entrepenuer.” I had done it. Fast forward to today- April 2, 2016. I write this article from the happiest mindset I’ve ever felt. My company is a success, with doors opening to further my learning in other industries besides automotive. My daughter is happy & healthy, making friends with the neighbor kids next door and starting daycare. This day is very emotional, just to look back at all the terrible things that has happened in the last 12 months. But as I said, you need to look at these occurrences with an “impressed” mindset, and take the high road. Count your blessings, even if it is a single suitcase of belongings. Because one day you may be unpacking that suitcase in a home that you love, by simply getting out of bed each morning & drinking that gallon of coffee with a smile. Contact Tabitha Lohr today for a 1 on 1 consultation – Tabitha@lohrmarketing.com
Chevy Sonic Debut: Piloto Racing takes it from problems to the podiumOctober 2nd & 3rd, 2015 The champagne was spraying and the Piloto Race team was all smiles as they savored the moment. Driver Ray Piloto and Co-Driver Brock Palmer debuted a brand new rally car, a 2014 Chevrolet Sonic RS. This was Palmers first time working with Ray Piloto and the two had a lot of new things to get used to. New car, new partnership, and a new event for Piloto. Piloto recounts the first moments in the car, “It was the third turn in and I hear Brock say, “holy sh@$!,” and then quickly return to calling the notes. I was a little confused until we finished the stage. He looked at me and said, “I wasn’t expecting this Sonic to be so fast!” I smiled to myself and knowing know what his comment meant. “Unfortunately the Sonic still has a few more tweaks to be 100%. The car lost boost due to some sensor that threw a code and shut off the turbo. The team lost a lot of time on Friday as they limped through the first four stages.” Ray added. Eager to get back on the horse, the team managed to zip tie a OBD2 Code reader to the roll bar in an attempt to clear codes on the fly as they barreled down the road at speeds that reached 110 mph. By stage five on Saturday, the team seemed to be getting faster. 16.2 seconds slower than the fastest 2wd car of first place driver, Ryan Millen. By stage six, their Chevy Sonic was only 4.2 seconds off of Millen’s time. When asked about how he felt about the last stage Piloto replied,”Everything is feeling great! Our M Factory Differential is gripping perfectly out of the corners, and the Sparco seats and harnesses are holding me tightly in place, which is imperative on these roads” The team made a last minute decision to raise the car one inch in the front which left them no time to realign the car and giving it a sufficient amount of camber. By stage seven the front tires were wearing the outer edge quickly and the car was losing initial turn in grip. The team went wide and bent the driver’s side control arm losing valuable time. With only one more stage to go, the team was focused on bringing the car to the finish the race without losing to much time. The team was sitting in 3rd and knew that the 4th place car of Brad Morris was charging hard to make that last podium spot. Palmer recounts,” As we pulled into the last time control I was feeling the pressure. As we drove back to service the anticipation was killing me!” We kept checking RallyData.com but they weren’t updating it. Ray suggested checking the live text and sure enough, Morris had broken a drive shaft on the last stage! We were bummed for him, but ecstatic to be on the podium considering all of the circumstances!” The team was surrounded by friends and competitors at the award ceremony, with everyone saying, ” Congratulations on a 3rd in the 2WD Class podium win!” As the team headed back to the final time control, they talked about the weekend. How it began with so much frustration, from dealing with the boost issue and catching dust on the night stages, to the elation of getting on the podium and getting some competitive stage times. Piloto was extremely pleased with the suspension built in conjunction with Streetwise Motorsports. This suspension will soon be for sale to all Chevy Sonic owners through PilotoRacing.com in the coming weeks. Next up for The team is the Seed 9 Rally in Jean, NV right outside of the world famous Las Vegas. Keep up with Ray Piloto and Brock Palmer at PilotoRacing.com
Thank You To Our Sponsors: Piloto Racing Sparco Clutch Masters M Factory Pierce Motorsports Braid Wheels
J’s Repair & Performance (Plainfield, IL) had reached out to me for consultation last spring, interested in a full WordPress website overhaul, SEO, and possibly Google Ad management. After going back and forth with ideas & quotes, JRP officially signed on with us. Savannah Ivanitski, our Google SEO mastermind, tackled JRP’s keyword research, as well as re-writing their current content to work better with search engine results. After about 2 weeks of website development on my end, and plugging in Savannahs research, JRP’s website is now ranking top of the list for automotive shops with Google in the Chicago area. [huge_it_slider id=”3″]TomSol Construction (Hanover Park, IL) was in need of a entirely new website platform. They had been previously operating with Weebly Drag & Drop through iPage Hosting, which was very outdated & not mobile friendly. TomSol was also ranking low with Google for residential construction searches, and in a big city like Chicago, that meant TomSol was missing out on major sales. I moved his current content over to a WordPress platform, and had Savannah work her magic with Google keywords & tags. TomSol Construction is now being indexed by Google exactly how it should be, and is moving up the search engine ranks! I received an email from Eastern Electrical Systems, (Lebanon, PA) requesting a quote for their website updating, but they asked that we meet face to face to discuss details. Though it was about a 4 hour drive, I hopped in a rental car & gladly came to their home to sign the contract. I showed them examples of previous projects, and what theme their website would be built with. Once we handled business, they took me out to dinner to celebrate my birthday! I love the friendships that come along with helping them to grow their online presence! In August, Victoria Ellis, owner of the Womens International Automotive Society, asked me to be a Guest Speaker for her monthly webinar that would be held Sept 11. The idea behind Victorias company is genuine, all she truly wants to do is to help educate women in the automotive industry, help them grow, promote, reach their goals; which is right up my alley! Though I’d never spoken to a group over a webcam before, I was so excited to share tips & tricks to hopefully inspire others on how to make their dreams happen. I discussed full online integration, meaning, what the main marketing tools are, how to set them up, and how to tie them all together to see RESULTS. I gave away 2 free marketing consultations during the webinar too, so I called the winners the following week to brainstorm with them & help to spark their imagination! These are just a few examples of the great month we had! Looking forward to October, with so many new clients & trips coming up, I can’t wait to continue to help these incredible companies! Also, my right hand woman, Savannah Ivanitski, will be graduating from college in the next couple weeks, SO proud of her! She is attending W.P. Carey School of Business at Arizona State University, with a degree in Business Communication! Awesome job, Savannah!